How Large Scale Lettuce Farms First Arrived In India
Just a bite into one’s preferred McVeggie Burger at a McDonald’s eating place, and you may surprise how the lettuce tastes so fresh and juicy, as if it’s just been introduced from a farm on a fab hill station. You would not be wrong for your feeling of surprise, as the lettuce is not simply any lettuce but the Iceberg style of lettuce, which has arrived all of the manner from the cool Nilgiris mountains of South India.
The yr changed into 1996 whilst McDonalds’s approached Ooty Farms and Orchards based inside the Nilgiris, (today, the organisation isn regarded by the call Green Earth Fresh Produce), to get the everyday supply of top quality iceberg lettuce to the food chain. Later, two extra agencies joined McDonald’s as suppliers of that specific kind of lettuce.
What started as a trifling 100 tonnes of lettuce deliver available simplest for half of the yr, the supply of this important factor in a McVeggie burger has these days long gone as much as almost 1,250 tonnes in keeping with yr, with the chain of McDonald’s eating places in India (South and West) having increased to greater than four hundred outlets. In effect, the demand for the top-great lettuce grew through 25 in line with cent, yr-on-12 months.
So, what makes the Iceberg lettuce thrive inside the Nilgiris?The Nilgiris’ soil and weather lend to the Iceberg lettuce its particular crunchy texture and flavor that you love interior your burger.
That’s how India’s first massive-scale lettuce farms had been created.
Today, Green Earth Fresh Produce is administered with the aid of a first-technology entrepreneur C Magesh Kumar. Although Magesh Kumar became a Maths graduate, he quickly realised that his genuine love was horticulture. After several experiments with various veggies and fruits, Magesh Kumar zeroed-in on lettuce with the McDonald’s family.
He recalls, “I travelled to meet the Big Mac men and bag the deal. The difficult component was in convincing them that we ought to deliver them the great produce that they wished.” He commenced with simplest 10 acres, however nowadays owns 100 acres, unfold out at 4 locations – Kookalthorai, Thoraihatty, Chinna Coonoor and Coonoor. He employs one hundred-peculiar farmers on agreement foundation to cultivate the lettuce.
Is it any surprise that Green Earth Fresh Produce is able to produce 1,250 tonnes of Iceberg lettuce each yr. Ninety percentage of the quantity produced is supplied to McDonalds eating places.
This is also a incredible example of localization initiative undertaken via McDonald’s.
All approximately Iceberg Lettuce
Besides being a layer in McDonald’s burgers, the Iceberg lettuce may be used in numerous different recipes as nicely. It can supplement any salad, be it fruit, vegetable, fowl or seafood, to feature amazing “crunch” fee. Then, even sandwiches and soups can enjoy the presence of an Iceberg Lettuce.
Iceberg lettuce is wrongly considered to have little dietary value, but is without a doubt an splendid source of potassium, manganese, iron, calcium, magnesium and phosphorous, except sodium, copper and zinc. It is also an first rate source of vitamins A, K and C, B6 and B9 (folate) except thiamin.
Being wealthy in nutrition A makes it treasured for wholesome eyes, except the boom and development of bones and the strengthening of the immune system. Being a terrific supply of folate, it facilitates pregnant girls to save you start defects, and additionally helps in preventing cancer, heart disorder and strokes. Containing diet K, it helps ordinary blood clotting.
As the Iceberg lettuce basically carries water, and is most effective 14 energy in keeping with 100 grams, comprising nutritional fiber, besides being low in sodium and really low in saturated fats and cholesterol, it additionally aids weight loss.
If shopping for some Iceberg Lettuce your self from the marketplace, make sure to always pick out clean Ice berg lettuce, with crisp leaves. The subsequent element to do is to wash it nicely. Lastly, consider to save it in a fab region.
Just a bite into one’s preferred McVeggie Burger at a McDonald’s eating place, and you may surprise how the lettuce tastes so fresh and juicy, as if it’s just been introduced from a farm on a fab hill station. You would not be wrong for your feeling of surprise, as the lettuce is not simply any lettuce but the Iceberg style of lettuce, which has arrived all of the manner from the cool Nilgiris mountains of South India.
The yr changed into 1996 whilst McDonalds’s approached Ooty Farms and Orchards based inside the Nilgiris, (today, the organisation isn regarded by the call Green Earth Fresh Produce), to get the everyday supply of top quality iceberg lettuce to the food chain. Later, two extra agencies joined McDonald’s as suppliers of that specific kind of lettuce.
What started as a trifling 100 tonnes of lettuce deliver available simplest for half of the yr, the supply of this important factor in a McVeggie burger has these days long gone as much as almost 1,250 tonnes in keeping with yr, with the chain of McDonald’s eating places in India (South and West) having increased to greater than four hundred outlets. In effect, the demand for the top-great lettuce grew through 25 in line with cent, yr-on-12 months.
So, what makes the Iceberg lettuce thrive inside the Nilgiris?The Nilgiris’ soil and weather lend to the Iceberg lettuce its particular crunchy texture and flavor that you love interior your burger.
That’s how India’s first massive-scale lettuce farms had been created.
Today, Green Earth Fresh Produce is administered with the aid of a first-technology entrepreneur C Magesh Kumar. Although Magesh Kumar became a Maths graduate, he quickly realised that his genuine love was horticulture. After several experiments with various veggies and fruits, Magesh Kumar zeroed-in on lettuce with the McDonald’s family.
He recalls, “I travelled to meet the Big Mac men and bag the deal. The difficult component was in convincing them that we ought to deliver them the great produce that they wished.” He commenced with simplest 10 acres, however nowadays owns 100 acres, unfold out at 4 locations – Kookalthorai, Thoraihatty, Chinna Coonoor and Coonoor. He employs one hundred-peculiar farmers on agreement foundation to cultivate the lettuce.
Is it any surprise that Green Earth Fresh Produce is able to produce 1,250 tonnes of Iceberg lettuce each yr. Ninety percentage of the quantity produced is supplied to McDonalds eating places.
This is also a incredible example of localization initiative undertaken via McDonald’s.
All approximately Iceberg Lettuce
Besides being a layer in McDonald’s burgers, the Iceberg lettuce may be used in numerous different recipes as nicely. It can supplement any salad, be it fruit, vegetable, fowl or seafood, to feature amazing “crunch” fee. Then, even sandwiches and soups can enjoy the presence of an Iceberg Lettuce.
Iceberg lettuce is wrongly considered to have little dietary value, but is without a doubt an splendid source of potassium, manganese, iron, calcium, magnesium and phosphorous, except sodium, copper and zinc. It is also an first rate source of vitamins A, K and C, B6 and B9 (folate) except thiamin.
Being wealthy in nutrition A makes it treasured for wholesome eyes, except the boom and development of bones and the strengthening of the immune system. Being a terrific supply of folate, it facilitates pregnant girls to save you start defects, and additionally helps in preventing cancer, heart disorder and strokes. Containing diet K, it helps ordinary blood clotting.
As the Iceberg lettuce basically carries water, and is most effective 14 energy in keeping with 100 grams, comprising nutritional fiber, besides being low in sodium and really low in saturated fats and cholesterol, it additionally aids weight loss.
If shopping for some Iceberg Lettuce your self from the marketplace, make sure to always pick out clean Ice berg lettuce, with crisp leaves. The subsequent element to do is to wash it nicely. Lastly, consider to save it in a fab region.